The rules of buying and selling have changed forever. Today it is common for a prospective customer to be 60 to 70 percent through the decision process before talking to you about buying. That trend will continue. Both Gartner and Forrester project that by 2020, 80 percent of the buying process will take place without any direct […]
He risked his future on this content strategy. Would you have done it?
January 6, 2014 by Leave a Comment
What if you were to create content that helps your customers spend LESS time discovering your products? Content that leads them directly to their purchase destination, potentially cutting off opportunities to view other products that may lead to add-on sales? That is an approach to content marketing that turns conventional wisdom on its head. It […]
Winning with content marketing: How to think up game-changing content ideas like a Mad Man
November 19, 2013 by Leave a Comment
Content marketing is the great leveler today. You don’t need big-time resources to compete with bigger organizations. What you need is relevant content your customers want, need and desire. Your ability to come up with original ideas for publishing content is the differentiator. Train your mind to produce better ideas and you can win the […]
11 digital marketing principles for earning the trust of skeptical customers
November 11, 2013 by 2 Comments
The Web enables you to create interactive dialogs with customers and prospects. But they don’t want to be rushed into a relationship. You still have to earn it. The age of skepticism has been with us for years. It began well before social media and all the other digital marketing channels we have today. You […]
