September 15, 2014

Blogger insights this week: The paradox of content frequency and content quality

JGO Digital Marketing Highlights

This week saw a continuation of commentary on two hot topics that will be blog fodder for a while. Mark Schaefer kept the discussion of ‘content shock’ going with another interesting post answering some of the arguments against the idea.

I also spotted a few more noteworthy posts looking for meaning in the wake of Matt Cutts’ statements on guest blogging. You can find links to all of these posts below.

But let’s move on to other points of interest.

Two posts that caught my eye take a look at what digital marketers must consider to take their content marketing to the next level. They are in the spotlight this week.

Spotlight: Publishing frequency and content quality

The ‘me’ talk contradiction via Social Media Explorer

Jason Falls at Social Media Explorer opened a discussion on frequency of publishing by observing that when you talk too much, your audience sees but doesn’t hear. The repetition of consistent messages becomes the norm and they gloss over it in search of newer, more awesome material.

Frequency has its limits in reaching the audience due in part to ever increasing expectations from them. The implication for creating quality content, according to Jason, is:

“If we continue to deliver the same level of awesome, over time that level is average.”

Read the full post to see what this means for marketing success today.

New Year, new you: Three things every marketer should be doing this year via Ann Handley

On content quality, one of the prescriptions Ann Handley writes in this post is for brands to develop a unique voice and tone in the content they produce in 2014. This means adding personality and attitude to differentiate from everyone else. How?

Create a persona for your company. “You have personas for your customers,” she writes. “Do you have one for your brand?”

Click over to see more of her ideas on upping your content marketing game this year.

Other blogger highlights from the Web

Social Media Marketing

How to create case studies to improve your social media via Marketing Land

Why you should use images on Twitter and how to do it right via Reviewz ’n’ Tips

Content Marketing

6 arguments against content shock via {grow}

The growth and rise of good guest blogging via Portent

5 content marketing takeaways from Ron Burgundy via MarketingProfs

How to make topical news an evergreen post via Copypress

The science of contagious content: Q&A with Jonah Berger via Sparksheet

Google says guest blogging is dead. Is it true? via Boost Blog Traffic

Response Marketing

How to optimize email content for any screen size via Content Marketing Institute

Why you should focus on clicks before conversions via Unbounce

Tapping the triggers of the unconscious mind via DM News

Why your content marketing plan can’t focus on both lead and demand generation via Content Marketing Institute

Eye-tracking study: How to beat display ad blindness via MarketingProfs

Branding

10 tips to build a consistent, relevant and memorable social brand via MarketingNutz

The absolute best way to tank your online reputation via Kruse Control, Inc.

How brands can use social images to sell online via Econsultancy

Integrated Marketing

Blogging and email marketing: the secret sauce for growing your blog via Pushing Social

A Pin-worthy personalization idea via Website Magazine

Newswire

Digital Marketing Weekly via JGO Digital

Digital marketing news highlights from around the Web. Top stories this week: Google declares war on guest blogging for SEO; Facebook News Feed tweak favors links over text; Pinterest gets GIF-fy; Plus more news and market reports.

Visual Marketing

brand-archetypes

Credit: tomfishburne.com

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About Oliver D. Webb

Oliver D. Webb is a beat reporter for GO Digital. A connoisseur of fine content, he surfs the interwebz for the best of marketing analysis, commentary and practice tips. Webb Sightings is his collection of content marketing, social media, branding, direct response and integrated marketing content for the discerning digital marketer. Read it here every week. Have a submission worthy of Oliver’s scrutiny? Send him a note on the contact page.

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